Boux Avenue creates affordable luxury lingerie, swimwear, nightwear & loungewear that you’ll love to wear every day, with the kind of fit that your body will thank you for.

Boux Avenue’s design handwriting is characterised by an attention to detail and a technical excellence, using beautiful fabrics for the very best feel against your skin.

From flattering, flirty and feminine lingerie collections, spanning an A to a G cup, to the ultimate in stylish comfort in their lounge, nightwear and swimwear collections, Boux Avenue offers oh-so-wearable styles designed to make you look and feel great.

Best of all, Boux Avenue offers a personalised concierge service with expert bra fittings (no need to book!) that makes shopping with them a real treat