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How the beauty industry is embracing the menopause

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The beauty world is helping to transform how we navigate this phase of life

Billions of us will go through the menopause during our lives, so it’s high time that we talked openly about it. 

We take a look at the beauty and wellness companies changing the narrative, as well as making this time more manageable than ever.  
 
Many of us know the signs: irregular periods, hot flushes and shifts in our emotions.  
 
But there are still plenty of surprises, like how long we could experience symptoms, with subtle changes starting several years beforehand in the time known as perimenopause. Something that doesn’t get as much discussion in particular is the impact on your face and body. As hormones drop, there may be noticeable shifts with your hair, skin and nails all feeling drier and more dull than before.  
 
Iconic brands like Boots No7 have been challenging this status quo, by creating a dedicated skincare range designed with the menopause in mind. The company carried out a study and discovered that 54% of those surveyed didn’t expect their skin to change, when that couldn’t be further from reality. In fact, the first five years is a time when there’s a significant drop in collagen production, which is believed to make us more prone to visible signs of ageing. 
 
The collection was formulated to target epidermal and skin barrier resilience, in addition to aging and dryness concerns. The line-up leaves skin looking more radiant and hydrated, alongside clever handbag heroes like its Instant Cooling Mist. 
 
Other brands have quickly followed the trend. As the beauty industry embraces the menopause, not only are there fantastic new products out there that can help us all through the transition, it encourages more open conversations about it, too.  
 
So, look after yourself during this time. Browse our edit of beauty products for your face, body, hair and hands that will target areas of concern and give you an instant beauty boost. We’ve got this! 
 
Beauty Editor’s Tip: 
Volumising formulas will help keep your locks looking fuller. 
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